If you’re here, it means you’re licensed in your state and have already at least started the contracting process through the Equis insurance carriers! Congratulations- you’re made huge progress. This is where the fun begins. Use the links on this page to establish and build out your foundation. There’s a lot to learn, but take it one step at a time and you’ll be in the field protecting families and earning commissions before you know it.

 1a. New Agent Checklist

 1b. Access Apps and Quotes

You can access all quote calculators here. Download or bookmark them and run a few sample quotes to get familiar with how they work.

You can access applications on your Equis dashboard under Carrier Resources on the left navigation. Download and print a hard copy of all the most common applications so you have a backup in case technology becomes an issue. These include:

  • Foresters Financial: Strong Foundation, Smart UL, PlanRight, Advantage Plus II
  • American Amicable (AmAm): Senior Choice, Home Protector
  • CFG (Columbian Financial Group): Dignified Choice (final expense), SafeShield term
  • Mutual of Omaha (MoO): Living Promise, Term Life Express, Indexed Universal Life Express

 1c. Set your Goals

There are benchmarks you should strive for as you progress along the road. If you haven’t yet, set some lofty goals that will push you out of your comfort zone and share them with your manager. Here are a few milestones to help you get focused…

Production Comp Increases– when you issue pay enough volume in a month, you can give yourself a commission raise!

Sales Manager– A Sales Manager is your next step, with a commission rate of 75-80%. You can achieve this with a personal volume of $5,000 or a team volume of $15,000 in paid production in a single month.

To help you set your goals, here’s a link to the full compensation plan.

 1d. Build your Game Plan

Whether you’re writing applications, building your team or both, your numbers are the most important part of understanding, tracking and diagnosing your business. There are a few key numbers you need to be tracking. As long as you keep on top of them, your manager will always know exactly how to help fix where you are stuck.

Download and print this game plan and share it with your manager. Post it in your office or somewhere that you’ll be reminded of what activity you need to be doing each week to achieve your goals.

 1e. Plug into Education

Equis puts out a regular vodcast, interviewing top agents in the country. Access it from your agent dashboard in your Training Center or click here.

As an agent, you’ll likely spend some time on the road. Turn driving time into learning time by plugging into several podcasts also available to keep you learning and growing. Find these by name on your podcast platform of choice:

  • Agents for Life is a weekly report from Matthew Wilson with sales tips, stories, training and other surprises
  • Good Life Podcast is put out by the Cornerstone Group (John Kight).
  • The Sylvester Team is a podcast from Dick and Connie Sylvester and always has great tips and ideas for improving your sales

 1f. Track your Numbers

It sounds boring, but it’s one of the most important things you can do as a new business owner. Your numbers reveal the health of your company. They also reveal where there’s a problem. You’re going to want to track weekly numbers on your leads, appointments booked, sits, applications taken and your monthly annualized premium (submitted and paid).

All these are built into these two spreadsheets. The first one is your book of business. As you use them, be careful not to disrupt the formulas or the results won’t calculate automatically. If you’re not familiar with Excel, you might just take a quick YouTube training on it.

Download these and start using them daily to track your business:

Book of Business


Game Plan Calculator

 1g. Set up your Business Finances & Taxes


Now that you’ve started your own business, it’s important that you set up your everything correctly and follow some sound financial and tax practices.

This training video is an interview with Preston Anderson, my own tax guy. He keeps me out of trouble and his advice will do the same for you.